Marketing Tips

Take time to Understand the Opportunity

There are now more mobiles in the UK than people, with over 30 billion texts sent in the UK last year. Statistics like this show just how important it is to see mobile as a powerful and versatile marketing tool for your business. Whether yours is a B2B or B2C business, your customer has a mobile phone. That means they can interact with your brand 24 x 7 - no matter wherever they are.

Ask the experts

Businesses like TxtOrder thrive on being asked for the impossible. Think about what you want to achieve and ask us how it can be done. Invariably we’ll come up with an answer that will work.

Start now

Your customer has a mobile phone. Ask if you can send them useful information in the future and capture that number now. Use every point of contact to ask - and make sure your marketing database is kept up to date (you do have a field on your database for your customer’s mobile number don’t you…!).

Gather data

Use a text response mechanism on all your promotions. Give your customers the choice of responding by text and they’ll give you their mobile number. They’ll also be telling you that this is their preferred channel! Do they want news. alerts, reminders, offers on a regular basis? If the answer’s “yes” then you’ve got an opportunity to deliver your brand direct to the hand of your customer.

There’s more to it than text

Too many businesses are blinkered by thinking that mobile marketing means 2 way SMS conversations. It doesn’t!

Your customer may want to respond to your promotion by text because it’s convenient for them – but they may want a brochure in the post or an email with a link to your web site, or a call back from your sales advisors or a link to your mobile WAP site! Give your customer the choice of channel and make sure all your marketing activities are ‘joined up’ so you don’t miss any sales opportunities.

Don’t overdo it

Yes, mobile is rapidly becoming the most effective and powerful marketing channel ever but remember your customer’s mobile phone is the most personal communication device they have. Overdo it by contacting them too often or wasting their time with irrelevant offers and you’ll end up damaging your brand. Apply common sense by the bucket load and you won’t go far wrong!

Test, Measure, Evaluate, Improve, Test…

These are early days for mobile marketing and nobody has all the answers. So there’s no substitute for getting your feet wet and there are plenty of partners who are happy to help you out - without the need for a massive commitment.

One of the major benefits of mobile is that each communication can be tracked. You know instantly when a customer responds to your campaign by SMS. You know when a text message has been delivered to a handset. Date, time, mobile number, campaign code – they are all there for you to measure, evaluate, tweak and test again so you can get the most out of your promotions.