Leisure

From holidays abroad to weekend breaks in the UK your promotion has to capture the imagination of the reader and spark an impulse reaction from them to make a booking enquiry or request more information.

Your 0800 call centre number isn’t available ‘all hours’ and your web site is only accessible when your customer’s at their PC. That’s why TxtOrder’s clients such as The Isle of Man Tourist Board, Iglu Travel and Cumbria Tourist Board have turned to text as a valuable response device.

TxtOrder’s service works 24 hours a day and provides the most convenient way for anyone to respond on impulse to your promotion.

Significant uplifts in responses have been recorded in the leisure and tourism sector through the simple inclusion of a text ‘call to action’ on 48 sheet posters, direct mail campaigns, postcard inserts and rail / metro / bus promotions.

A simple text ‘call to action’ on your adverts means your customers can respond at any time of day and night from wherever they see your promotion. The TxtOrder system will capture your customer’s full contact details and issue an automated email with links to your web site. Contact details are passed immediately to your call centre so, if you like, you can follow up on the lead when it’s convenient.

Outbound SMS campaigns by TxtOrder for clients in the Tourism sector have generated response rates of between 5% and 10% - giving significant ‘cost per lead’ savings compared to direct mail.

For more information please contact us.